SEO for a trades business — what actually moves the ranking

The structured data, ranking signals and content checks that matter for a trades business, and the ones that do not. Audited automatically by Titan Omega.

Titan scores technical, local and legal findings separately. Averaging them hides the one that costs money.

Schema.org type

HomeAndConstructionBusiness

Additional markup that earns rich results

areaServed — for a callout trade this is the single most important property, and availableService per job type

Local ranking

Applies. Proximity, a consistent name / address / phone across the web, and a complete business profile carry real weight here.

Terms that identify this vertical

Titan detects the vertical from the page itself rather than asking, so an audit applies the right rules even when nobody filled in a form.

installateurelektrikerklempnerplumberelectricianhandwerkersanitärheizungroofing

Images

For a trades business, the completed-work photography is the product. Unlabelled images cannot rank in image search. A usable alt text reads like: completed bathroom installation, wide shot

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Other business types Titan audits

Auto business · Bakery · Bar · Café · Dental practice · Gym · Medical practice · Hotel · Law firm · Manufacturer · Restaurant · Salon · Software product · Shop · Wholesale supplier

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Every figure above comes from the same rule set Titan applies when it audits a real site. Legal information, not legal advice — confirm anything consequential with a qualified lawyer in that jurisdiction.